Over-the-top (OTT) media service, also known as a streaming platform, is a method of delivering media content directly to viewers via the Internet.
Unlike traditional cable, broadcast, or satellite television, which rely on specific platforms for distribution, OTT services bypass these intermediaries.
Here are some key points about OTT:
- Subscription-Based Video on Demand (SVoD): OTT services are most synonymous with SVoD platforms like Netflix and Amazon Prime Video. These platforms offer access to a wide range of film and television content. The content may include shows and movies for which the OTT service has acquired rights from content owners. Additionally, some OTT services produce original content specifically for their platform.
- Live Streaming: OTT services can also provide live streams of specialty channels. For example, platforms like Sling TV and Hulu with Live TV offer live TV programming over the Internet, similar to traditional cable or satellite TV.
- Access Points: Users can access OTT services through various devices, including:
- Websites on personal computers
- Apps on smartphones and tablets
- Digital media players (such as video game consoles)
- Smart TVs with integrated Smart TV platforms
- Streaming devices like Amazon Fire TV and Roku
